RESILIENT MANAGEMENT AS A NEW MANAGEMENT PARADIGM IN THE DIGITAL ECONOMY

Abstract

Problem statement. The current stage of economic development is characterized by a high level of instability, increased global crisis phenomena, geopolitical challenges and rapid digitalization of society. In such conditions, traditional approaches to management, based on predictability and stability, lose their effectiveness. The digital economy, on the one hand, creates new opportunities for development, and on the other hand, generates additional risks that require the formation of new management approaches, in particular, resilient management. Research objective. The purpose of the study is to theoretically substantiate the essence of resilient management as a new management paradigm and determine the role of digital technologies in ensuring the adaptability and stability of organizations. Research object. Organizational management processes in the context of digital transformation and growing uncertainty of the economic environment. Methods used in the study. The study used methods of analysis and synthesis, logical generalization, a systems approach, comparative analysis, structuring and classification, as well as tabular methods for generalizing theoretical and practical provisions. The main hypothesis of the study. The formation and implementation of the principles of resilient management, reinforced by digital technologies, is a key condition for ensuring the stability, adaptability and competitiveness of organizations in the modern economy. Presentation of the main material of the study. The paper reveals the essence of resilient management as the ability of organizations to adapt, recover and transform in conditions of uncertainty. Its difference from traditional anti-crisis management and risk management is determined, and attention is focused on the proactive nature. The key features of the digital economy are systematized, in particular the development of digital platforms, the use of big data, automation and artificial intelligence. The need to transition to a new management paradigm is substantiated. The main principles of resilient management are determined and the role of digital technologies in ensuring business continuity is revealed. The practical aspects of implementing resilient management are analyzed, including business experience in wartime, remote forms of work, digital state services and adaptation of logistics systems. Originality and practical significance of the research. A systemic vision of resilient management as an integrated management concept combining adaptability, technologicality and strategic stability is proposed. Principles and practical tools that can be used in the activities of modern organizations are summarized. Conclusions and prospects for further research. It is proven that resilient management is a necessary condition for the effective functioning of organizations in the digital economy. Its implementation allows not only to minimize the impact of risks, but also to ensure development in crisis conditions. Further research should be directed towards the development of quantitative models for assessing the level of resilience and the integration of artificial intelligence tools into management processes.