ANALYSIS OF MODERN METHODS OF DETERMINING COMPETITIVENESS OF ENTERPRISES

Елена Сергеевна Жданова

Abstract


The article analyzes modern methods of determining the competitiveness of enterprises. In the framework of the study, a meaningful (classical) classification of methods for assessing the competitiveness of companies is considered. It is substantiated that the index of competitiveness of an industrial enterprise in product methods should be calculated through the weighted average of the indicators of competitiveness for each type of product, which in turn is determined by economic and parametric indices. The choice of this or that method of assessing competitiveness should depend on the goals and objectives that the enterprise sets itself, as well as the budget that it can allocate for the assessment of competitiveness.


Keywords


competitiveness; enterprise goals; opportunities; threats; methods

References


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References

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Belostokova, V. Yu. (2015). Analysis of methods for assessing the competitiveness of the company in the industrial market. Management of economic systems, № 7. Retrieved from: http://uecs.ru/uecs-79-792015/.

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