Founded in: 2010 Field of science and issues in focus: coverage for socio-economic development of Ukraine, methodological and applied problems of modern economics, studies in economics, management, production and business; experience reforms in all spheres of economic activity. The edition is included in the List of Scientific Professional Publications of Ukraine (Category "Б") by the Ministry of Education and Science of Ukraine № 1301 of 15.10.2019. Fields of knowledge and specialties: Fields of knowledge Specialties in Ukrainian Specialties in English (ISCED-F 2013) С (05) Social Sciences, Journalism, Information and International Relations C1 (051) Економіка 0311 Economics D (07) Business, Administration and Law D1 (071) Облік і оподаткування 0411 Accounting and taxation D2 (072) Фінанси, банківська справа, страхування та фондовий ринок 0412 Finance, banking and insurance D3 (073) Менеджмент 0413 Management and administration D4 (281) Публічне управління та адміністрування 0413 Management and administration D5 (075)Маркетинг 0414 Marketing and advertising D7 (076) Торгівля 0416 Wholesale and retail sales J (24) Transport and services J2 (241) Готельно-ресторанна справа та кейтеринг 1013 Hotel, restaurants and catering ISSN: 2221-8440 (Print); 2663-2896 (Online) Media identifier No. R30-01721 (Decision dated 10/26/2023 No. 1146). Indexing: Vernadsky National Library of Ukraine, NRAT; «Ukrainika naukova»; «Dzerelo»; Ulrichsweb Global Serials Directory; OCLC WorldCat; Scientific Indexing Services, International Innovative Journal Impact Factor (IIJIF), Index Copernicus, Research of Bible, Google Scholar, ErihPlus, Scillit, OUCI DOI CrossRef Founders: Volodymyr Dahl East Ukrainian National University; National Aerospace University «Kharkiv Aviation Institute» Editor-in-Chief: Tetyana Calinescu, Doctor Sciences of Economics, Professor. Responsible secretary: Ganna Likhonosova, Doctor Sciences of Economics, Professor. Editorial office address: 61070, Kharkiv, 17 V. Manka Str., editorial board "Time Description of Economic Reforms" Tel.: +38 057 7884814. E-mail: a.likhonosova@gmail.com Archives of issues are HERE & HERE This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Видавничий центр Національного аерокосмічного університету ім. М.Є. Жуковського "ХАІ"
Автори залишають за собою право на авторство своєї роботи та передають журналу право першої публікації цієї роботи на умовах ліцензії Ліцензії Creative Commons Із Зазначенням Авторства — Некомерційна 4.0 Міжнародна, котра дозволяє іншим особам вільно поширювати (копіювати і розповсюджувати матеріал у будь-якому вигляді чи форматі), змінювати, реміксувати, трансформувати, і брати матеріал за основу на наступних умовах: Зазначення Авторства — Ви маєте вказати автора, розмістити посилання на ліцензію та вказати чи було внесено зміни до твору. Ви можете зробити це у будь-який розумний спосіб, але так, щоб не створювати враження стосовно того, що ліцензіар підтримує чи схвалює вас або ваше використання твору. Некомерційна — Ви не можете використовувати матеріал для комерційних цілей. Без додаткових обмежень — Ви не можете висувати додаткові умови або застосовувати технологічні засоби захисту, що обмежують права інших на дії дозволені ліцензією
DEVELOPMENT PROSPECTS OF THE ORGANIZATIONAL-ECONOMIC MECHANISM OF AZERBAIJAN'S FOREIGN TRADE ACTIVITY IN THE CONTEXT OF DIGITALIZATION
Formulation of the problem. This article explores the development trends, organizational-economic mechanisms, and future perspectives of Azerbaijan's foreign trade activity in the context of digitalization. The purpose of the study. The purpose of the study is to identify priority areas for improving the organizational and economic mechanism of foreign trade activity of Azerbaijan and to develop scientific and practical recommendations for its development in the context of deepening digitalization of global and national economic processes. The object of the study is the organizational and economic mechanism of foreign trade activity of the Republic of Azerbaijan.Research methods. Using a descriptive-analytical methodology based on secondary data, regulatory documents, corporate reports, and international assessments, the paper evaluates the extent to which digitalization, automation, data analytics, and continuous control mechanisms have strengthened internal control effectiveness. The main hypothesis. Digitalization is a key catalyst for increasing the efficiency, transparency, and competitiveness of the organizational and economic mechanism of Azerbaijan's foreign trade activities. The introduction of innovative digital platforms (e.g., blockchain-based "single window", electronic customs systems, Big Data tools for market analysis) will significantly reduce transaction costs, accelerate logistics and customs procedures, diversify exports, and ensure the country's sustainable economic growth in the long term. Present of the main material. The research determines that in recent years, the implementation of digital platforms such as "Asan Customs" and the "Single Window" system in Azerbaijan has significantly increased the efficiency of foreign trade operations. According to 2024 data, the country's foreign trade turnover amounted to USD 47.4 billion, with a positive trade balance of USD 5.3 billion. Originality and practical significance. The article also analyzes the impact of digital transformation on customs processes, the effectiveness of digital systems during the pandemic period, human capital development, and cybersecurity issues. Conclusions and prospects for further research. The research results indicate that for Azerbaijan to transform into a regional digital trade hub, the application of technologies like artificial intelligence and blockchain, along with the strengthening of international cooperation, is essential.
Copyright (c) 2025 Elmira Magomedovna Gojaeva, Aytaj Suleymanova
STRATEGIC DIRECTIONS FOR IMPROVING THE MECHANISM OF MANAGING THE ECONOMIC SECURITY OF ENTREPRENEURSHIP IN THE CONTEXT OF INCREASING DIGITALIZATION OF SOCIO-ECONOMIC PROCESSES
Formulation of the problem. In the context of dynamic digitalization and increasing geopolitical threats, the issue of economic security of entrepreneurship becomes particularly acute. Modern enterprises face a complex of new risks where traditional protection methods no longer provide the necessary effectiveness. There is an urgent need to revise security management approaches to ensure the flexibility and adaptability of the business to the rapidly changing conditions of the digital economy and the state of war. The purpose of the article is to substantiate the theoretical and methodological foundations and develop strategic directions for improving the mechanism of economic security management of entrepreneurship in the context of dynamic digitalization and increasing geopolitical threats. The object of the research is the system of economic security management of business entities under digital transformations. The methods used in the study include general scientific methods: analysis and synthesis (for studying the theoretical basis and identifying digital risks), systems approach (for forming an ecosystem vision of security), methods of generalization (for systematizing protection technologies), and comparison. The main hypothesis of the research is the assumption that the integration of innovative digital tools into the management strategy and the development of digital competencies of the personnel are key factors in ensuring the enterprise's resilience against modern hybrid threats. Presenting of the main material. The article analyzes the impact of digitalization on the architecture of enterprise economic security. Key digital risks and wartime challenges are identified. The possibilities of using modern technologies, particularly blockchain and data analytics, to protect business processes are considered. The importance of forming a digital security culture and implementing proactive risk management methods is substantiated. Strategic directions are proposed, covering both technological and organizational aspects of protection. Originality and practical significance of the research lie in the development of strategic directions for improving the security management mechanism, which allow forming an adaptive protection system. The approaches proposed by the authors of the article can be used by enterprise managers to increase business resilience and gain competitive advantages in the digital environment. Conclusions and prospects for further research: the main digital threats to the economic security of the enterprise are identified, and it is proven that reliable protection is guaranteed by the integration of modern technologies (blockchain, artificial intelligence) into the management system. It is established that digital tools allow risks to be detected even before they occur (predictive approach). The implementation of the proposed measures will allow enterprises not only to adapt to challenges but also to develop effectively. Further research should be directed to studying the tools for evaluating the effectiveness of digital security.
Copyright (c) 2025 Olena Hrebenikova, Tеtiana Denysova
TRANSFORMATION OF THE EU POLICY ON PROVIDING THE INDUSTRIAL SECTOR WITH WORKFORCE
Formulation of the problem. The shortage of skilled labour and structural imbalances in the EU and Ukrainian labour markets increase the need for an effective policy for supplying industry with a workforce capable of adapting to digital, technological and “green” transitions. The aim of the research is to identify the features of EU policy on industrial workforce development and justify the possibilities of its adaptation to Ukraine’s post-war industrial recovery. The object of the research. EU policies for developing and employing a skilled workforce in industrial sectors. The methods of the research. System analysis, structural–functional analysis, content analysis of EU strategic documents, and synthesis of member state practices. The hypothesis of the research. The adaptation of EU mechanisms for skill development and industrial workforce support can compensate for Ukraine’s labour force losses and strengthen its industrial competitiveness during reconstruction. The statement of basic materials: The article analyses key EU documents shaping modern skills development, industrial modernisation and employment policy. It examines the European Skills Agenda, the Pact for Skills, the updated Industrial Strategy, and initiatives supporting youth, women, people with disabilities, migrants and older workers. The research shows that EU effectiveness stems from lifelong learning, state–business cooperation, transparent qualification recognition and inclusive employment models. The originality and practical significance of the research: The study provides the systemic assessment of how EU workforce instruments may be integrated into Ukraine’s industrial recovery policy. It outlines directions for reducing skills shortages, strengthening human capital and building resilient industrial ecosystems. Conclusions and perspectives of further research. EU approaches demonstrate significant potential for adaptation in Ukraine. Future research should address sectoral models of skills management.
Copyright (c) 2025 Олено Олександрівна Зеленко
INFORMATION ECONOMY UNDER MARTIAL LAW: TARGET FUNCTION
Problem statement. The relevance of the topic is due to the fact that information in modern society has acquired the status of a strategic resource that determines the level of competitiveness, security and institutional capacity of the state. During martial law, it is information systems that provide operational management of economic processes, coordination between government, business and citizens, support for critical infrastructure, as well as analytical monitoring of the situation in real time. Digital technologies create opportunities for maintaining the functioning of the financial system, e-governance, defense industry and educational and scientific space, which makes them a central element of the economic resilience of the state. The article is aimed at determining the target function of the information economy under martial law. Methods used in the study: systematization and generalization, tabular and structural, monographic analysis, etc. The hypothesis of the study was the assumption that the target function has subfunctions and bivalent nature. Summary of the main material: the study made it possible to systematically characterize the essence, structure and target function of the information economy under martial law. It has been established that it is not only a component of digital transformation, but also a key element of national security, capable of ensuring the sustainability of public administration, production processes and socio-economic communication. The information economy in crisis conditions acquires a bivalent nature: at the same time it is a tool for preserving the functioning of basic institutions and a catalyst for innovative changes. security and innovation within limited resources and high risks. Its implementation covers a number of subfunctions: stabilization, security, communication, innovation-adaptive, resilience, analytical, social and humanitarian and others. Together, they form an integrated system of digital resilience of the state, combining short-term survival tasks with long-term goals of post-war development. The originality and practical significance of the study lies in the bivalent approach to the formation of the target function of the information economy under martial law. Conclusions. The information economy becomes the basis of Ukraine's digital sovereignty, contributes to the development of e-governance, increases the transparency of management, the effectiveness of state decisions, and forms the prerequisites for a new architectonics of the economic system in the post-war period. Further research lies in the plane of adaptation of the target function of the information economy to the conditions of the post-war state.
Copyright (c) 2025 Ксенія Ігорівна Сєрєбряк
THEORETICAL ASPECTS OF SUSTAINABLE DEVELOPMENT ENERGY SECTOR OF UKRAINE
Problem statement. The conditions of a full-scale war, the destruction of critical infrastructure, the transformation of global energy markets, as well as the country's European integration course have formed an unprecedented demand for updating the principles of the energy system functioning. sector, taking into account economic, environmental, technological and social factors. The article is aimed at systematizing and generalizing the theoretical aspects of sustainable development of the energy sector of Ukraine Methods used in the study: tabular, graphic, systematization and generalization, etc. The hypothesis of the study was the assumption that the emphasis on sustainable development of the energy sector of Ukraine differs in the context of sustainable development in general. Summary of the main material: the main components of sustainable development of the energy sector of Ukraine have been identified: energy security, economic efficiency, environmental sustainability, social orientation and innovative development. Emphasis in sustainable energy development has been identified: social balance, environmental acceptability and economic efficiency. Studies of the theoretical content of sustainable development of the energy sector have proved that this is a complex economic model of transformation and functioning of the national energy system, aimed at long-term provision of society with affordable, safe and environmentally balanced energy resources, based on the principles of rational use of natural resources, innovative renewal of the technological base, diversification of energy sources and minimization of external risks. The originality and practical significance of the study lies in the transformation of the theoretical approach to the sustainable development of the energy sector of Ukraine, which directly affects the practical aspect and vice versa. Conclusions. The article systematically outlines the principles on which the modernization and transformation of the domestic energy sector should be based in the context of military challenges and future post-war reconstruction. Further research should be directed to modeling the impact of sustainable energy practices on macroeconomic stability, assessing the attractive investment of the energy sector in the post-war period, as well as developing indicators for assessing the level of sustainability of the energy system at the national and regional levels
THEORETICAL AND METHODOLOGICAL ASPECTS OF BANK INVESTMENT PORTFOLIO MANAGEMENT
Formulation of the problem. In modern conditions of globalization and volatility of financial markets, the investment activity of banks transforms from an auxiliary function into a strategic instrument. The key problem becomes the necessity of balancing between conflicting goals: maximization of profit, minimization of risks, and compliance with liquidity ratios under conditions of strict regulatory pressure. The purpose of the research consists in the systematization of theoretical and methodological approaches to the management of a bank's investment portfolio and the development of a generalized economic-mathematical model of its optimization, which takes into account specific constraints of banking activity. The object of the research is the processes of formation and management of the investment portfolio of a commercial bank. Methods used in the research: methods of theoretical generalization (for the analysis of the essence of the portfolio), comparative analysis (for the assessment of classical theories of Markowitz, Sharpe and modern approaches VaR, CVaR), as well as the toolkit of mathematical modeling and linear programming for the formalization of the optimization problem. The hypothesis of the research is based on the assumption that portfolio efficiency can be increased through the integration of classical efficiency indicators (Sharpe, Treynor, Sortino) with strict budget and regulatory constraints in a single optimization model. The statement of basic material. In the article, the evolution of approaches to the definition of the investment portfolio is analyzed and its key characteristics are highlighted: liquidity, reliability, profitability. A critical review of methods for assessing portfolio efficiency is carried out, in particular, the advantages and disadvantages of Sharpe, Treynor, Jensen, and Sortino coefficients are analyzed. The role of modern risk-oriented approaches (VaR, stress testing) is defined. The central element of the work is the economic-mathematical model of the linear programming problem constructed by the authors. The proposed model has an objective function of maximizing the total profitability of assets and includes an extended system of constraints: on the total volume of investments, fulfillment of liquidity ratios, permissible level of risk, and requirements of the bank's investment policy. The originality and practical significance of the research: a formalized model of portfolio structure optimization is developed, which, unlike standard solutions, allows taking into account constraints regarding liquidity and risk appetite specific to Ukrainian banks, ensuring scientifically grounded decision-making regarding asset rebalancing. Conclusions and perspectives of further research: the necessity of applying hybrid approaches combining the mathematical precision of optimization models with qualitative analysis of market conditions and regulatory requirements is confirmed.
Copyright (c) 2025 Тетяна Володимирівна Денисова, Микола Ярославович Глова
TRANSFORMATION OF THE BANKING SECTOR IN THE CONTEXT OF GLOBALIZATION CHALLENGES AND INVESTMENT PROCESSES IN UKRAINE
Formulation of the problem. Modern changes in the banking sector of Ukraine determine its key role in maintaining financial stability and promoting sustainable economic development. Under the influence of globalization factors, the functions of banks as financial intermediaries and drivers of investment activity are radically changing. The purpose of the article is to analyze the transformations of the banking sector of Ukraine in the context of globalization challenges and assess its role in investment processes, determine the role of digital technologies and fintech innovations in the formation of financial stability and investment activity. The subject of the research is the processes of structural transformation of the banking sector, mechanisms for attracting financial resources, the participation of foreign capital and the role of banks in financing investment activity in Ukraine. Methods used in the research: a systemic approach to identify key transformation factors of the banking system; methods of comparative analysis to assess structural changes and dynamics of bank development indicators; statistical methods for analyzing capitalization, assets and loan portfolio; generalization and classification to form a conceptual model of bank participation in investment processes. The statement of basic materials. The article examines the gradual transformation of the banking sector of Ukraine, in particular the stages of formation, structural changes and consolidation, as well as the modern period of digitalization and fintech innovations. The impact of global financial crises and geoeconomic risks on the stability of banks, capitalization dynamics, asset concentration, and the participation of foreign capital is analyzed. Particular attention is paid to the relationship between the resource base of banks and lending investment processes, as well as the role of banks as catalysts of financial flows in the national economy. The practical significance of the results obtained lies in identifying ways to increase the financial stability of the banking sector and its effectiveness in the formation of long-term investment resources. It was found that modern banking models combine classical lending with investment activities, the use of digital channels and fintech innovations, which increases the efficiency of financial intermediation, while increasing the need for cyber risk management and technological resilience. Conclusions of the research. The evolution of the banking sector of Ukraine took place through successive transformation phases under the influence of global financial processes and the growing role of foreign capital. The current stage is characterized by the transition to a stabilization-adaptive model, where banks play the role of an instrument of macrofinancial stability and support for investment activity. Digitalization and fintech innovations increase the efficiency of financial intermediation, transform the structure of investment flows and create new risks, requiring the adaptation of prudential supervision. Further development of the sector depends on the ability to ensure financial stability, activate lending to the real sector and integrate into global markets.
Copyright (c) 2025 Ірина Олексіївна Тарасенко, Олена Олександрівна Середа
DIGITAL CONTROLLING AND PLANNING: TRANSFORMING THE ENTERPRISE FINANCIAL SECURITY SYSTEM
Problem Statement. The modern turbulent environment is characterized by high dynamics, uncertainty, and increasing risks, rendering traditional enterprise financial security systems – oriented towards retrospective analysis and manual procedures –ineffective. Their reactive nature leads to significant delays in identifying liquidity and solvency threats, which is critically dangerous under martial law, cyber threats, and global supply chains. The purpose of the article is to develop a conceptual framework for building a transformed enterprise financial security system based on the principles of digital controlling and continuous dynamic planning. Methods used in the study: theoretical and methodological analysis, synthesis of scientific approaches, comparative analysis, and systems modeling. The hypothesis of the study was the assumption that the deep integration of strategic digital controlling tools, advanced analytical technologies (AI/ML, Big Data), and dynamic planning into a single information-analytical loop enables a transition from a reactive to a proactive model of financial security, enhancing its adaptability and antifragility. Summary of the main material. The evolution of financial control from elementary supervision to strategic digital controlling is explored. A three-level system architecture is substantiated, including: 1) the data and integration level (forming a single source of truth); 2) the analytics and modeling level (diagnostics, prediction, prescription); 3) the decision-making and automation level (KRI, automated actions). It is demonstrated how integration with the dynamic planning process forms mechanisms for anticipatory response. Comparative tables illustrate the transformation of information-analytical support characteristics and the positive impact of the proposed system on key financial security parameters. Conclusions. The transformation of the financial security system based on digital controlling is a strategic imperative. It transforms the financial function from an administrative-accounting unit into a strategic partner capable of proactive risk management. The proposed model ensures a transition from response to prevention, forming enterprise resilience and viability. The main implementation challenges are investments in IT infrastructure, development of digital competencies, and ensuring cybersecurity. Further research should be directed towards: 1) developing more complex autonomous AI algorithms for risk management; 2) researching the integration of blockchain technologies to enhance transparency and audit efficiency; 3) developing industry standards and framework models for digital financial security.
Copyright (c) 2025 Вікорія Анатоліївна Фурсова, Денис Григорович Зінченко, Костянтин Геннадійович Кузнецов
THEORETICAL AND APPLIED BASES OF FORMATION OF MILITARY EXPENDITURES IN FISCAL REGULATION OF THE NATIONAL ECONOMY (BRAZIL EXAMPLE)
Formulation of the problem. The formation of military expenditures, as one of the key instruments of fiscal regulation in the national economy, is proposed to be considered from the perspective of a comprehensive theoretical-methodological construct that does not fit within the framework of a single economic theory and depends on the chosen research context: the phase of the economic cycle, the quality of state institutions, the level of technological development, and the geopolitical situation. The aim of the research. To analyze the theoretical foundations and develop a practical toolkit for forming Brazil's military expenditures as a component of its fiscal policy aimed at regulating macroeconomic stability and structural transformations, as well as their formalization through the construction of an appropriate econometric model. The object of the research. Fiscal regulation of Brazil's national economy with a focus on military expenditures. The methods of the research. The main methods used in the study include theoretical analysis of endogenous growth models, empirical modeling (OLS), and tests for stationarity and multicollinearity. The hypothesis of the research. Military expenditures can serve as a source of technological innovations and spillovers from the military-industrial complex to the civilian sector, contributing to long-term productivity growth. Military expenditures positively affect growth at an optimal level but generate a crowding-out effect when exceeded. The statement of basic materials. The study covers a theoretical analysis of endogenous growth models, where military expenditures are viewed as a potential source of technological innovations and spillovers from the military-industrial complex to the civilian sector, contributing to knowledge accumulation and productivity enhancement. At the same time, the nonlinear nature of the effects is emphasized: at low levels of expenditures, growth stimulation is observed, while exceeding the optimal threshold leads to the crowding out of private investments and increased fiscal rigidity. In the applied aspect, the specifics of Brazil are analyzed, where institutional constraints and the dominance of current expenditures over capital ones limit the modernization potential of the defense sector. A static (OLS) model was constructed, taking into account endogeneity and growth inertia. The originality and practical significance of the research. The originality lies in supplementing existing meta-analyses in defense economics with a new applied focus on Brazil, emphasizing institutional constraints and expenditure structure. The practical significance is manifested in the development of recommendations for optimizing fiscal policy: reorienting expenditures toward capital and innovative directions, enhancing transparency in budget planning, and balancing with social priorities. Conclusions and perspectives of further research. Further research should be directed toward an expanded quantitative analysis of the multiplicative effects of key Brazilian defense projects and a comparative analysis of budget models with other Latin American countries, which will enable the proposal of general principles for their optimal fiscal regulation.
Copyright (c) 2025 Вікторія Вікторівна Цвірова
THE THIRD MISSION OF THE UNIVERSITY AS A MECHANISM OF SUSTAINABLE DEVELOPMENT: A NEW PARADIGM FOR HIGHER EDUCATION IN UKRAINE
Problem Statement. In the current context of war and European integration, Ukrainian universities face the challenge not only of preserving their educational and scientific functions but also of redefining their societal role becoming institutions capable of ensuring resilience, solidarity, and humanitarian support. The traditional model of the university as a center of knowledge is being replaced by the concept of a “university that serves”, where the third mission – social, cultural, and civic engagement – becomes a systemic mechanism for social recovery and human capital development. The comprehension and practical implementation of this mission determine a new paradigm for the development of higher education in Ukraine. Purpose of the Study. The purpose of the study is to theoretically generalize and practically comprehend the implementation of the third mission of universities under the conditions of war and European integration, using the National Aerospace University “Kharkiv Aviation Institute” as a case study, and to define its role as a factor of resilience, social cohesion, and the development of the innovative potential of higher education in Ukraine. Object of the Study. The third mission of the university as a mechanism for ensuring the sustainable development of higher education in the context of war and European integration. Methods Used in the Study. Systemic, synergistic, axiological, and activity-based approaches; case study method, content analysis, comparative analysis of European and Ukrainian practices, and analytical generalization. Main Hypothesis of the Study. Institutional resilience of the university is formed through the integration of educational, scientific, and social functions, where the third mission becomes a practical mechanism of service to society and implementation of European values. Presentation of the Main Research Material. The evolution of the university’s third mission from social responsibility to the paradigm of service has been analyzed. A model of a sustainable-type university is proposed, combining value-based, operational, and global dimensions of activity. Examples of practical implementation of the third mission in education, humanitarian support, inclusion, digitalization, and international partnership are presented. Originality and Practical Significance of the Study. For the first time, an integrated concept of the university’s third mission as a mechanism of sustainable development under wartime conditions has been developed. The results can be used to design university development strategies, improve internal quality assurance systems in higher education, and elaborate ESG-related policies. Conclusions and Prospects for Further Research. The third mission is a key factor in ensuring institutional resilience, humanitarian cohesion, and the European integration-driven development of universities. Further research should focus on developing indicators for assessing the social impact of universities and modeling the effectiveness of third mission implementation in higher education.
Copyright (c) 2025 Олексій Миколайович Литвинов, Ірина Олександрівна Шевченко
CHALLENGES AND PROSPECTS FOR THE MANAGERIAL CAPACITY OF UKRAINE’S NON-GOVERNMENTAL THINK TANKS
Problem Statement. Ukrainian non-governmental think tanks are important actors in shaping public policy, providing independent expertise, and supporting the implementation of reforms. The relevance of the issue is driven by the need to strengthen the managerial capacity of these organizations as a key prerequisite for their independence, effectiveness, and impact. The purpose of the study is to identify the key challenges and prospects of managerial capacity of non-governmental think tanks in Ukraine. The object of the study is non-governmental think tanks in Ukraine. Research Hypothesis. It is assumed that think tanks recognize the crucial role of effective management in achieving their goals, improving the quality of analytical outputs, and strengthening institutional resilience. Despite external and internal challenges, most organizations strive to professionalize their management processes, develop collegial decision-making models, and improve financial planning and internal communication. Presentation of the Main Material. The article analyzes the challenges and prospects of managerial capacity of non-governmental think tanks. The study examines the level of strategic planning, the application of adaptive management principles, and the use of modern communication tools that ensure operational efficiency and flexibility. It identifies that despite wartime challenges, resource shortages, and external constraints, non-governmental think tanks are actively developing institutional policies and seeking to strengthen managerial resilience. Originality and Practical Significance of the Study. The originality of this research lies in its comprehensive assessment of managerial models, policies, and challenges of non-governmental think tanks in Ukraine under conditions of full-scale war and reduced donor funding. The results have practical value for think tank leaders, donors, and expert communities, as they help identify growth areas and institutional needs within the sector. Future research will focus on analyzing the effectiveness of different management models, assessing resilience to financial shocks, and examining mechanisms of resource diversification. Conclusions and Prospects for Further Research. Non-governmental think tanks demonstrate overall adaptability and continuous development. However, they remain dependent on donor funding and require further strengthening of internal management formalization and resource diversification. Future studies will focus on evaluating the effectiveness of various management models, mechanisms of financial stability, and the impact of donor agendas on the independence of think tanks.
Copyright (c) 2025 Ольга Георгіївна Львова
IMPROVEMENT OF CONTROLLING IN THE MANAGEMENT OF FOREIGN ECONOMIC ACTIVITIES
Formulation of the problem. Foreign economic activity is the key to the successful development of both enterprises and the country's economy. There is a need to find mechanisms for its successful implementation. The article is devoted to the current problem of increasing the efficiency of management of foreign economic activity of enterprises by improving the controlling system. The purpose of the study is to identify key areas for improving controlling in the management of foreign economic activity of enterprises. The object of the study is the processes of managing foreign economic activity of enterprises. Methods used in the study: analysis and synthesis, grouping, induction and deduction, comparison, abstract-logical, systematization. Research hypothesis: it is assumed that improving controlling in the management of foreign economic activity of enterprises will contribute to increasing the efficiency of management decisions, ensuring adaptability to changes in the external environment, reducing risks in international operations and forming sustainable competitive advantages. Presentation of the main material. Controlling is a tool for ensuring the efficiency of management of foreign economic activity of enterprises. It is necessary to combine strategic and operational controlling, implement modern information and analytical technologies, and adapt foreign experience. An improved controlling system can improve the quality of management decisions, reduce the risks of foreign economic operations, and contribute to strengthening the competitiveness of enterprises in international markets. Originality and practical significance of the study. A comparative analysis of European and American companies in the application of controlling is made. The digitalization of controlling processes, the integration of controlling into the strategic management of enterprises, the implementation of a risk-oriented approach to controlling, and the improvement of the internal audit system are proposed. Conclusions and prospects for further research. The implementation of the proposed areas of improving controlling will allow enterprises to increase the efficiency of foreign economic operations, minimize risks, and achieve better results. It is promising for further research to find ways to improve controlling in the management of foreign economic activities of enterprises at the industry level.
Copyright (c) 2025 Вікторія Василівна Нехай
MODELING THE PROCESSES OF ADAPTING A COMPANY’S PRODUCTION STRATEGY UNDER MARKET PRICE INSTABILITY
Problem Statement. Under conditions of fluctuating market prices for resources and finished products, enterprises require rapid adaptation of their production strategies. The instability of the external environment and price risks complicate the process of managerial decision-making. To improve the effectiveness of strategic management, economic and mathematical modeling is applied. The purpose of the article is to develop an approach to modeling the processes of adapting a company’s production strategy under market price instability, based on the methods of linear programming and game theory, which make it possible to optimize managerial decision-making in situations of risk and competition. The object of the study is the process of adapting the company’s production strategy to changes in market prices for resources and finished products. The methodological foundation is formed by a systems approach to strategic enterprise management, methods of economic and mathematical modeling, particularly linear programming, and elements of game theory. The main hypothesis assumes that the use of economic and mathematical models enhances the effectiveness of the company’s production strategy adaptation by ensuring a rational choice of managerial decisions under conditions of price uncertainty and competitive pressure. Main Material Presentation. The article presents a step-by-step approach to constructing a model for adapting the production strategy using linear programming methods to determine the optimal production structure and game theory tools to analyze the strategic behavior of an enterprise under various market price fluctuation scenarios. The originality of the research lies in combining linear programming methods and game theory to model the process of adapting the production strategy. The practical significance of the study is determined by the possibility of applying the proposed approach to increase the effectiveness of strategic management of enterprises under market price turbulence. Conclusions and Prospects for Further Research. The proposed linear programming models and elements of game theory help optimize the production structure and predict enterprise behavior in a competitive environment. Promising directions for further research include integrating adaptation models with scenario planning, risk management, and digital decision-support tools.
Copyright (c) 2025 Iryna Skachkova, Oleksandr Skachkov, Valentyna Hatylo
STATUS AND DYNAMICS OF HUMAN CAPITAL DEVELOPMENT: INTER-COUNTRY COMPARISONS EU AND UKRAINE
Formulation of the problem. Conducting cross-country comparisons of human capital development dynamics enables the identification of country rankings based on the ratio of their components. Comparing the results obtained using different metrics enables the objectification of the state of human capital development in countries, based on the use of various indicator systems. The aim of this research is to conduct cross-country comparisons of human capital development in order to identify its priority areas for Ukraine's post-war economic recovery. The objective of the research is to examine qualitative parameters of human capital in a cross-country comparison. The subject of the study is the theoretical and methodological foundations for measuring the quality of human capital and the areas of state regulation that should contribute to socio-economic development in Ukraine's post-war reconstruction. The methods of the research: abstract-logical, graphical, comparative analysis, statistical, and generalisation. The research hypothesis was that cross-country comparisons in conditions of openness of global economic subsystems objectify the measurement of qualitative parameters of human capital development, the state of which is an important factor in Ukraine's post-war recovery. The statement of basic materials. The peculiarities of the interpretation of the concept of ‘human capital’ by leading international institutions and the peculiarities of the methodological principles of its measurement are revealed. The analysis showed that Ukraine maintained a ‘High HDI’ in the 2nd group of the inter-country ranking in the period 2020-2023, which is ensured by its 87th position in the ‘High HDI’ in the Human Development Index (HDI) 2023 ranking system (75-124 ranking places); 53rd place in the ‘High HDI’ category in the 2020 Human Capital Index ranking system (28-73 ranking places); 63rd place in the ‘High HDI’ category in the 2024 SPI (AITI Global Social Progress Index) ranking system (31st-70th place). A comparative analysis was carried out of the structure of the main indicators of the population's life, indicators of the population's education, the impact of the distribution of GNI in Germany, France (positions 5 and 26 in the ‘Highest Group’ of the HDI in the world) and Ukraine (position 87 in the ‘High Group’ of the HDI). This demonstrated the feasibility of adapting foreign experiences on ways to ensure sustainable human capital development in the European Union. The difference between the indicators of EU countries and Ukraine is a development program based on the components of the Human Development Index for Ukraine. Priority areas for human capital development in the context of Ukraine's post-war recovery have been identified. The originality and practical significance of the research are determined by the use of metrics for measuring the quality of human capital based on its structural and functional analysis, which makes it possible to rank countries according to the level and/or potential of human capital development. Comparing the methodological approaches used enables the conduct of accurate cross-country comparisons that objectively assess the level of human capital development. These comparisons can be utilized by various stakeholder groups to inform decisions on planning human capital development in countries and companies. Conclusions and perspectives of further research. To effectively overcome post-war challenges in the development of Ukraine's human capital, it is advisable to focus on priority areas, including the reintegration of internally displaced persons in Ukraine and external migrants who have left Ukraine since 2022; the implementation of state programmes to provide educational support; state promotion of the digital economy and attraction of investment in human capital; the development of state programmes to support the rehabilitation of persons with military injuries into civilian life; financial support for human capital development through educational reforms, medical rehabilitation and economic growth. Prospects for further research include macro-oriented behavioral manifestations of the human factor in crisis conditions, which will enable the identification of behavioral tools to guide the country's sustainable socio-economic development during post-war recovery.
Copyright (c) 2025 Наталя Валентинівна Ушенко, Олександра Миколаївна Курочка
MARKETING ANALYSIS OF THE ATTRACTIVENESS OF A TOURIST DESTINATION: METHODOLOGICAL ASPECTS
Problem statement. The relevance of the research is determined by the need to enhance the competitiveness of tourist destinations under conditions of global competition, which requires a comprehensive marketing analysis. The existing methodologies do not provide a full multi-criteria evaluation according to the “7P” marketing mix and do not ensure systematic integration of the opinions of experts, public authorities, scholars, and consumers, which leads to fragmented managerial decisions. Therefore, there is an objective need to develop a unified methodology for the marketing analysis of destination attractiveness in order to formulate well-grounded strategic recommendations. Object of the research – the toolkit of marketing analysis of the tourist destination’s attractiveness and the mechanism for its improvement. Methods used in the study: statistical, empirical, analytical and synthetic methods, expert evaluations, classification, logical and tabular methods, among others. The research hypothesis is based on the assumption that an integral assessment of a tourist destination, constructed on the generalization of expert data across the elements of the “7P” marketing mix and on the consideration of modern crisis-related and security factors, provides a more accurate and comprehensive determination of its attractiveness and can serve as a basis for effective strategic management of the destination. Presentation of the main material. According to the results of the conducted research, the systemic approach to evaluating tourist destinations has been improved through the integration of the “7P” model with a multi-criteria system of metrics. The inclusion of security-related, institutional, and crisis factors (particularly those arising from wartime conditions) is proposed as an essential component of the evaluation. An integral indicator of attractiveness has been developed, which aggregates expert assessments for all elements of the marketing mix. Practical significance of the study lies in the fact that the obtained results can be used by national and local authorities for developing tourism development strategies and destination branding; by tourism enterprises for improving services and strengthening competitive positions; and by academic and educational institutions for teaching courses in tourism marketing. Conclusions and prospects for further research. The article substantiates the need to improve the existing methodological approaches to assessing the attractiveness of tourist destinations, proposes a new approach to marketing analysis of destinations, and demonstrates its practical applicability under current conditions. In further research, the proposed methodological framework enables comprehensive assessment of a destination’s attractiveness and allows for the identification of its weaknesses and strengths.marketing analysis, tourism, tourist destination, attractiveness, methodology, “7P” marketing mix, metrics, criteria, integral assessment
Copyright (c) 2025 Діана Сергіївна Баранюк, Олександр Васильович Кифяк
DETERMINING ENTERPRISE PRODUCT DISTRIBUTION CHANNELS IN THE CONDITIONS OF DIGITAL ECONOMY DEVELOPMENT
Problem Statement. In the context of modern digital transformation, the structure of enterprise distribution channels is undergoing significant change. The development of e-commerce, marketplaces, social commerce, and digital platforms is forming a new ecosystem of interaction between manufacturers, intermediaries, and consumers. Traditional channels are becoming less effective without the integration of digital tools, which necessitates the revision and modernization of enterprises’ distribution policies. The purpose of the article is to explore enterprise product distribution channels in the digital economy, taking into account the differences between B2B and B2C models and identifying key factors for their optimization. Research methods: analysis, systematization, comparison, classification, graphical interpretation, and structural-functional analysis. The research hypothesis assumes that a rational selection of distribution channels in the context of digitalization increases the effectiveness of distribution policy and reduces conflicts among stakeholders. Presentation of the main material. The study examines the specifics of distribution in the digital economy and summarizes the main channels characteristic of the B2B and B2C segments. It is established that an effective distribution system is a combination of direct, indirect, online, and offline channels. Conflicts among key stakeholders manufacturers, distributors, marketplaces, and end consumers have been systematized. A classification of distribution channels is provided, along with key directions for their optimization. Originality and practical significance lie in identifying approaches to optimizing distribution channels with consideration of digital tools and stakeholder interests. The results may be used by enterprises to develop a modern distribution strategy. Conclusions. The optimal distribution channel in the digital economy is an integrated model that ensures market coverage, personalization, and effective pricing. Aligning the interests of distribution system participants helps reduce conflicts and enhance enterprise competitiveness. Further research should focus on quantitative assessment of channel efficiency and the development of models for integrated omnichannel systems.
Copyright (c) 2025 Андрій Миколайович Чирка