MOBILITY AS A SERVICE: DIGITAL PLATFORM FOR THE PASSENGER TRANSPORT ECOSYSTEM IN MEGACITIES

Володимир Олександрович Захаренко, Ігор Борисович Туркін, Вікторія Валентинівна Туркіна

Abstract


The article examines the concept of Mobility as a Service as the foundation for developing a digital ecosystem of passenger transport in a megacity. The main challenges of modern mobility are identified: overloaded infrastructure, fragmentation of services, and the lack of an integrated digital platform. It is shown that the Mobility as a Service model enables the integration of different modes of transport—public, private, micromobility, car sharing, and taxis—into a single digital environment with options for trip planning, booking, and payment.

Scientific research and practical examples of similar solutions implemented in different countries are analyzed. The study highlights architectural models of digital ecosystems, their components, and principles in accordance with the RADE reference model. Special attention is given to the role of digital agents, network nodes, contextual integration, and open data standards that ensure the scalability and interoperability of transport platforms.

The article also considers business models for the development of Mobility as a Service, which combine technological, organizational, and social factors. The significance of trust and reputation is emphasized as key conditions for functioning: only transparent interaction between operators, municipalities, and users ensures acceptance of the digital ecosystem and its resilience.

It is concluded that a successful passenger transport ecosystem must be self-organizing, scalable, customer-oriented, and reputation-reliable, which opens new perspectives for the innovative transformation of urban mobility.


Keywords


Mobility as a Service, Digital transport ecosystem, Urban mobility, Integrated transport platforms, Trust and reputation in digital services, RADE architectural models

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DOI: https://doi.org/10.32620/oikit.2025.105.20

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