TOURISM AS SPIRITUAL TRAVEL OF MODERN HUMAN

Abstract

The article is devoted to the study of tourism in understanding the processes of modern spiritual life of man and society.

The purpose of our article is to characterize the spiritual and practical value orientation of such a social group as tourists, and the study of tourism in understanding the processes of modern spiritual life of Ukrainians. The object of the research is tourism as an innovative space of value exchange. Expanding the meaning of the concept of «tourist» we define it as a subject of value paradigm of modern tourism.

Tourism is a dynamic entity that is formed and changed in relation to the value-orientation needs of both society as a whole and an individual as a whole. The emergence of new values and the recognition of their motives, inducing action, create the life path, the presence of which makes a person an active subject of tourism.

In general, modern tourism marks the process of creating a culture. It serves as a modifier of socio-cultural changes in the axisosphere, absorbing in the mechanism of functioning such characteristics of socio-cultural reality as mobility, virtuality, visibility, and accentuation of consumer priorities. In addition, the modern tourist is similar to Stalker from the film by A. Tarkovsky, who «travels» to the Zone, where he is awaited by a room, in which his main desire to understand his essence and purpose is fulfilled.