CHALLENGES AND PERSPECTIVES IN THE CONTEXT OF DIFFERENT CULTURAL IDENTITIES

Abstract

In  the  present-day  global  interactive  openness  the  degree  of  compatability/ incompatability in cultural identities is one of the strongest factors that forms the ideology and modus of communication interaction. The differences of cultural identities, born within human communities in answer to certain challenges and in consequence to particular historical processes, are not always adequately perceived outside their area of usage. As a result there appears misunderstanding which is not always easy to resolve. Constructive/ destructive interaction of cultures is a given value of contemporary reality. Due to the specific of human socialization crosscultural communication is practiced both on the level of national cultures and within one culture, one state, even one family. This process heavily depends on the personality factor, for it is never clear how ordinary things in one culture will be interpreted and comprehended in another. Its effectiveness is not so much due to language or tradition diversity. Much more important is psychological readiness of the parties to create mutual cultural understanding. Communication is an open selforganizing system whose dynamics is based on flexibility and adaptiveness. Complications in crosscultural contact are connected with the insignificant or full absence in human interactions of civilized, tolerant and humane attitude to the difference of the other. Features of cultural distinctiveness are mostly motivated by practical needs and necessities. On the one hand these very reasons make people borrow from another culture and imitate what is practically important. And on the other, it makes them better understand their own cultural identity. Such attitude brings healthy relationships thanks to which the meaning of the maxim - e pluribus unum – becomes a clear motivation and modus for crosscultural communication.