Марія Йосипівна Дмитренко


The  article  deals  with  pre-modern  cultural  forms  of  the  labour  world  self-organization. The author outlines the trends of modern corporate culture development based on the analysis of cultural and anthropological factors which connect modern corporate culture with its historic prototypes. Historic reconstruction of theoretical and practical experience of the organization as well as self-organization of the labour world is considered to be the guarantee of the progressive development of modern corporate culture. The aim of the article is to analyze cultural and anthropological factors which connect modern corporate culture with its historic prototypes and outline the trends of modern corporate culture development. The author proves that the transition from the agrarian society to the society of the early Modern era is characterized by changes in the organization and self- organization of the labour world and the life of people, which is dominated by homo faber. It is compared to the Ukrainian tradition of craftsmen’s professional self- organization which serves as a historic prototype of the modern forms of cultural self- organization demonstrating corporate identity. Since corporate culture is a product of conscious creative activity of the human community, the problem of the man’s attitude to the world, to himself, to understanding the origins and results of human activity is treated as one of the key problems of philosophy, and the determinants of corporate culture emergence and formation are investigated as the subject of philosophical analysis. The author notes that close relationship between culture and the man was reflected in the works by the philosophers of Ancient Greece and Ancient Rome. At the same time, culture was seen by them as a spiritual phenomenon, as a property of the human soul. The focus of antiquity was the subjective component of culture vs. personal perfection. It is stressed that culture can not be completely opposed to nature, because the man lives and works in the natural environment and is a creation of nature. The study also emphasizes that corporate culture as a process and the result of human activity is closely linked to the development of production. Thus, in particular, scientific and technological progress in the XIX century became a major factor in the formation of corporate culture. The transition of the society from the industrial to the post-industrial phase of its development, when the goods yield to the primacy of information, also leads to visible transformations in cultural forms. It is obvious that not every human activity generates culture and not every artifact is of cultural value. Marking attributive properties of cultural artifacts should recognize the presence of their sacred meaning, symbols addressed to human communication. The author determines the limits of interpretation of the concepts of culture and civilization pointing out their mobility. Various approaches of foreign and domestic scientists to treating the above notions have been illustrated. The author comes to the conclusion that the study of the phenomenon of corporate culture can make a significant contribution to understanding the distinctive and universal qualities of the concepts of “culture” and “civilization” as well as the laws of socio-cultural dynamics. There is no doubt that strong economic and social determinants are clearly manifested in corporate culture. However, cultural and social cycles do not coincide proving that there is no rigid cultural dependence on socio- economic conditions. Indeed, today we have witnessed the extremely high pace of social and technical development of mankind. This, in turn, causes the hyper tempo of socio-cultural dynamics, which are manifested in a very rapid and frequent change of cultural forms.


culture; corporate culture; civilization; self-organization of the labour world


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