TIME DESCRIPTION OF ECONOMIC REFORMS

The problem of increasing the investment activity of an enterprise is quite relevant, since in a developing economy, investment is a financial resource, on the basis of which enterprises can build their long-term strategic policy. The purpose of the research was to develop methodological, scientific-practical recommendations for assessing and increasing the investment attractiveness of a service enterprise, taking into account the impact of innovative implementations. The object of research. The article focuses on the innovation of the process equipment of the installation for automatic heat treatment of welded joints by conducting a comparative analysis of the possibilities available. The hypothesis of the research.  The concept of the utility of investments may include the realization of investment goals that are different from the only possible behavior of an economic agent in the neoclassical theory of goal — maximizing profit or income. The methods used of the research were the practical side of the built relationship between the population and authorities at all levels. The statement of basic materials. The actual implementation of the obtained research results determines the novelty of the type of service on the Kazakhstan market, in particular, the city of Ust-Kamenogorsk and the East Kazakhstan region. In addition, the article recommends ways to improve the efficiency of the research object, allowing to obtain a significant economic effect and investment attractiveness of the business entity, the presented project is beneficial and expedient for implementation in the production process. The originality and practical significance of the research. The effectiveness of the project can be determined by calculating the net present value of the project, the profitability index and the payback period of the project. Conclusions. The payback period, taking into account discounting, is the period from the initial moment to the “payback time, including discounting.” The payback time with discounting is the earliest time in the billing period, after which the net present value of the investment becomes, and in the future remains non-negative.

investment activity, innovation process, customer service for goods, quality of service

The Republic of Kazakhstan President's Decree of August 1, 2014 № 874 «State program of industrial-innovative development of Kazakhstan for 2015 – 2019».

Krylov, E.I. & Vlasov, V.M. & Yegorova M.G. (2003). Analysis of the financial condition and investment attractiveness of the enterprise. Moscow: Finance and Statistics, 192.

Kreinina, M. N. (2005). Analysis of the financial condition and investment attractiveness of joint-stock companies in industry, construction and trade. Moscow: Business and Service, 256.

Goncharenko, I. V. (2006). Assessment of investment attractiveness and the for-mation of the investment strategy of the enterprise: author. Belgorod, 26.

Skurikhina, E. V. (2012). Theoretical aspects and methodological approaches to assessing the investment and innovation potential of the region. Young Scientist, 4, 171–174.

Tarasov, V. M. (2010). On the definition of the category of investment climate and the attractiveness of industries. Manage-ment: Theory and Practice, 1–2, 35–45.

The Message of the President of the Re-public of Kazakhstan – Leader of the Na-tion N. A. Nazarbayev to the People of Kazakhstan «Strategy «Kazakhstan – 2050»: New political course of the estab-lished state» of 12/14/2012.