THEORETICAL AND PRACTICAL ASPECTS OF STRATEGIC MANAGEMENT OF THE INVESTMENT POTENTIAL OF ENTERPRISES

Abstract

In the context of war and economic instability, effective management of investment potential is critically important for the economy of Ukraine. Destruction of infrastructure, outflow of investments and lack of financial resources complicate the use of available opportunities. Research into the process of strategic management of investment potential in industrial enterprises is of significant scientific and practical importance for ensuring sustainable economic growth and enhancing the competitiveness of domestic enterprises. The purpose of the article is to explore the process of strategic management of the effective utilization of investment potential in industrial enterprises and to identify its specific features. The object of the research is the process of strategic management of investment potential in industrial enterprises. The main hypothesis of the study: scientific methods of cognition, including analysis and synthesis, induction, measurement, observation, formalization, and logical-analytical techniques. The main hypothesis of the research assumes that the management of the effective utilization of investment potential should be based on a systemic approach, innovation, adaptability, and the rational use of resources. This will optimize investment activities and facilitate attracting additional financial resources. Presenting main material. The investment potential of an enterprise is defined as the sum of material, financial, intellectual, labor, and other resources that align with internal and external conditions and characterize the enterprise’s ability to carry out effective investment activities. The article reveals the theoretical and practical aspects of strategic management of investment potential in industrial enterprises, defining key principles such as flexibility, adaptability, long-term orientation, risk-return balance, innovation, resource efficiency, institutional support, and social responsibility. The stages of the studied process are outlined, including environment diagnostics, setting strategic goals, assessing existing investment potential, and developing an investment strategy. The originality and practical significance. The originality of the research lies in the development of a comprehensive and cyclical approach to the strategic management of investment potential in industrial enterprises. This approach integrates clear planning, effective monitoring and strategy adaptation, which allows maximizing the efficiency of investment opportunities, while also incorporating modern management technologies into the decision-making model. The practical significance of the study is determined by the possibility of applying the developed recommendations to optimize investment activities, enhance resource utilization efficiency, and attract additional investments. Conclusions and prospects for further research: Strategic management of investment potential is a complex process that requires a systematic approach, thorough analysis and effective planning. Its successful implementation contributes to economic development, enhancing competitiveness, and ensuring financial stability of enterprises and the country as a whole. Further research should focus on development new monitoring and control mechanisms for the implementation of investment projects. This will enable enterprises to adapt to changes in the external environment in a timely manner and maintain competitive advantages.