SOCIAL RESPONSIBILITY IN THE CONTEXT OF MANAGEMENT OF COMPETITIVE LABOR POTENTIAL

Abstract

It is possible to carry out a deep modernization of the economy and raise it to a level that will ensure the opportunity for domestic manufacturers to compete decently on foreign markets with highly developed countries of the world only if there is a corresponding competitive labor potential of the country. The purpose of the article is to determine the mechanisms contributing to the increase of social responsibility of the participants in the process of managing competitive labor potential. The methodological basis of the research was logical methods of information processing, methods of system analysis, abstract-logical method for formulating conclusions. The main hypothesis of the research is that when building an effective labor potential management system, the basis for building the competitiveness of Ukrainian enterprises is formed. The organization of the relevant risk management information system should be based on a process approach. Presenting main material. The main aspects of social responsibility at various stages of labor potential formation are considered. An assessment of the degree of state social responsibility and the responsibility of business representatives to society is given. The essence of the concept of competitive labor potential of regions, centers and mechanisms of strengthening social responsibility in the regions of Ukraine are defined. Originality and practical significance of the research. The competitive labor potential of the region is understood as a set of qualitative and quantitative characteristics of the able-bodied population living in the given territory, which determine the maximum capabilities of the region for the production of high-quality competitive products and the provision of services in accordance with the demand of regional, national and international commodity markets; development of infrastructure, the sphere of education and art, activation of innovative activities. Conclusions and prospects for further research. Increasing social responsibility in the context of the management of competitive labor potential requires the introduction of new bills aimed at the detinization of incomes and relations in the sphere of public employment, encouraging employers to comply with the norms of labor legislation, which will ensure the protection of the constitutional right of citizens to adequate remuneration for work regardless of the place of residence and field of activity.