METHODOLOGICAL BASICS FOR STUDYING THE SPIRITUAL POTENTIAL OF TERRITORIAL COMMUNITIES: TERMINOLOGY

Abstract

Economic instability, increasing social problems, uncertainty of economic guidelines for the development of Ukraine indicate the need to review the problems and prospects for the development of economic science and practice. The purpose of the article is to determine the content of the main terms in the study of the spiritual potential of territorial communities. The main hypothesis of the study was the assumption that clarifying the essence and content of the terminology of the subject area of the study will provide constructive discussions regarding the definition of the main problems and prospects for its development. Presenting main material. The loss of controllability of the development of the spiritual potential of territorial communities requires a review of the technologies of its research based on methodological pluralism, focused on determining the possibilities of transforming an economy focused on the production of goods into an economy of expanded reproduction of potential human abilities to respond to the increase in non-traditional situations in life. Originality and practical significance of the research. The effectiveness of such a reaction depends on the managers' ability to diagnose the spiritual potential of subordinates, activate their desire to generate unique ideas for overcoming crises. Conclusions and prospects for further research. The effectiveness of using the spiritual potential of territorial communities depends on the constructive dialogue of the parties interested in its development. The initial stage of the dialogue should be to agree on the essence and content of the main terms. In further research, it is necessary to focus attention on the definition of such methodological constructions as a detailed analysis of unique situations, culturodigm, diagnostic technology of personal and collective spiritual potentials of members of the territorial community.