CORPORATE BONDS AS A SOURCE OF DEVELOPMENT OF FINANCIAL POTENTIAL OF BUSINESS ENTITIES

Abstract

The success of business entities depends on the ability to attract the necessary amount of financial resources to carry out activities. One of the most important issues in raising capital through the issuance of corporate bonds is to identify the factors and trends that affect this process in the context of developing the financial potential of economic entities. The aim of the research is to analyze the current state of the issue activity of business entities and determine the impact of the issue of corporate bonds on the capital formation of business entities. The subject of the research is the formation of capital through the issuance of bonds in the context of the development of the financial potential of economic entities. The methods of the research: generalization, comparison, trend analysis, trend models. The statement of basic materials. The article highlights the features of corporate bonds as an additional source of development of the financial potential of economic entities. The state and dynamics of issue activity of business entities on bond issue and activity on the secondary market of corporate bonds are analyzed. A nonlinear regression model has been formed, which reflects the dynamics of emission activity of economic entities. A polynomial model of capital dependence on bond issues of economic entities has been built. The practical significance of the research lies in the possibility of applying the built models in the process of forming a strategy of financial regulation of the development of economic entities. Conclusions and perspectives of further research.  Corporate bonds are a potential source of financing for the development of economic entities. Trend analysis of the issue activity of enterprises on the issue of corporate bonds indicates the underdevelopment of this segment of the stock market. In the process of studying the financial potential of the development of economic entities should take into account the dependence of the formed capital and emission activity, activity in the secondary market of bonds of economic entities. The constructed models of nonlinear regression of the dynamics of bond issues and the polynomial model of the dependence of capital on bond issues of economic entities will increase the objectivity of forecasting.