TIME DESCRIPTION OF ECONOMIC REFORMS

Formulation of the problem. Export-import operations significantly determine the specifics of brewing enterprises, the conditions of their operation, as the level of uncertainty, risk, the need to compete with international beer tycoons, enterprises need to be able to adapt to the ever-changing external economic situation, especially in quarantine restrictions. To survive enterprises need to correctly define their strategy and tactics of behavior in foreign markets, to systematically analyze the external environment and timely apply appropriate management measures. The aim of the research is to analyze the export opportunities and organization of brewery export-import operations, to identify the main problems in this process, to develop practical recommendations for improving the management of these operations. The subject of the research is the financial aspects of the management of export-import operations of the brewery. The methods of the research: observation, economic-statistical, logical and comparative analysis, grouping, generalization and classification, system and structural approaches. The statement of basic materials. The article reveals the peculiarities of the organization of export-import operations at PJSC "ABINBEV EFES UKRAINE", evaluates and analyzes the parameters of export-import activities of the brewing enterprise, evaluates the effectiveness of export-import operations at the enterprise, identifies areas for improving export-import management. measures to intensify export activities and internal control over the process of export-import operations of PJSC "ABINBEV EFES UKRAINE". The practical significance of the research lies in the possibility of applying the developed proposals and recommendations in order to improve the financial aspects of the management of export-import operations of the brewery. Conclusions and perspectives of further research. The proposed measures to intensify the export-import activities of the brewery include the introduction of software, the use of the JIT concept, the rationalization of the warehousing process, the intensification of the department of foreign economic relations, etc. Among the measures proposed for implementation by the Department of Foreign Economic Relations of the brewing enterprise – a comprehensive study to improve efficiency and expand foreign economic activity of the enterprise, substantiation of areas for improving the management system and planning of export-import operations of the enterprise. It is established that the conquest of competitive positions by the Ukrainian brewing enterprise is possible due to ensuring high quality beer, sale of elite beers at a low price compared to European and world prices, areas of activation are also closely related to the development of sales network, an effective mechanism to stimulate beer sales under quarantine restrictions

financial control, measures, export-import operations, export opportunities, efficiency.

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