STRATEGIES FOR DEVELOPMENT OF SMALL BUSINESS ENTERPRISES IN THE CONDITIONS OF DECENTRALIZATION

О. В. Панухник, Н. В. Голич

Abstract


In the context of government reform, small businesses have to look for areas of economic growth, stability and development in local markets. An effective way of such actions is adaptive modeling of development strategies. The purpose of the research substantiation of the need to develop an adaptive strategy for the development of small businesses in changing economic conditions with the identification of a number of criteria for evaluating the results of adaptation, which would indicate the effectiveness of business structures and the benefits of adaptation measures in decentralization. The object of the research is the process of modeling adaptive development strategies in the context of decentralization. The methods of the research – analysis, synthesis, scientific generalization, systems approach. The hypothesis of the research is the assumption that the development of small businesses in terms of government reform should focus on the use of adaptive strategy. The statement of basic materials. In the context of decentralization, small businesses must be able to quickly and efficiently adapt to changes in the market environment. It is thanks to adaptive modeling that companies have the opportunity to get out of such situations with the least risk, because they have their adaptive development strategy ready. During the study, 4 types of adaptive development strategies were identified. In order to choose the perfect strategy, a structural and logical scheme for determining the adaptive development strategy based on the assessment of 5 stages is proposed. The originality and practical significance of the research is determined by the formation of adaptive development strategies with a proposal for the use of methodological tools – the matrix. Conclusions and perspectives of further research. We believe that in terms of OTG, further research will be relevant in the economic and mathematical direction to calculate the feasibility of the proposed adaptive development strategies.

Keywords


adaptation, modeling, small business, decentralization, strategy, development, enterprise

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DOI: https://doi.org/10.32620/cher.2020.3.02

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