IDENTIFICATION OF THE CATEGORY “NATIONAL BUSINESS CULTURES” AS THE ORIGINAL BASIS OF AN INTERNATIONAL ENTREPRENEURSHIP

Єгор Вячеславович Чеботарьов

Abstract


Formulation of the problem. The dramatic aggravation of the situation in world commodity, financial and stock markets leads to critical instability of international business, which confirms the need to study the problematics of national business cultures. The aim of the research is to identify the pivotal category - "national business cultures" and to disclose its content. The subject of the research is the original epistemological basis of analysis and the defining phenomena that reveal the content of the category - "national business cultures". The methods of the research: unity of analysis and synthesis, ascent from concrete to abstract, method of comparative analysis. The hypothesis of the research - national business cultures embody a set of phenomena and processes that are multidisciplinary in content, with reproducibility in time and space with some modification in specific conditions. The statement of basic materials: on the basis of the analysis of the works of the founders of the theory of national business cultures (G. Hofstede, F. Trompenaars; R. Lewis; C. Rapaille) and their followers the essence of the components of the study of national business cultures: cross -cultural management, cross -cultural communications and cross -cultural marketing. The epistemologi cal postulates that are necessary for the categorical definition of the "national business cultures" concept are qualified: multifacetedness; determinants of the formation of national business cultures; the longevity and reproduction of national business cultures; property of identification and classification of differences of national business cultures; modification of forms of manifestations of national business cultures within specific time. The originality and practical significance of the research lays in clear authentication of the "national business cultures" category and identification of the defining components of cross-cultural entrepreneurship. Conclusions and perspectives of further research: national business cultures are a complex interdisciplinary phenomenon that focuses on a set of essential features not only of economic content but also of the institutional environment. The primary tasks of further development are to conduct applied empirical studies on the evaluation of Ukraine's national business culture.

Keywords


world market, international entrepreneurship, national business cultures, institutional environment, cross-cultural management, cross-cultural communications, cross-cultural marketing

References


Todorova , N.Ju. (2008). Kroskul'turnij menedzhment [Cross Cultural Management ]. Donec'k : DonNTU, 329.

Pivovarov, S.Je. & Maksimcev, I.A. (2008). Comparative management. 2 -e izd. SPb. : Piter, 480.

Glinkowska, B. & Chebotarov, V. (2018). Comparative Cross -Cultural Analysis of the Profile of a Modern Ukrainian Manager: The Imperatives of the Future in the Context of Internationalization. Comparative Economic Research , 3. Vol. 21. 63 - 74. DOI: 10.2478/cer -2018 -0019.

Glinkowska -Krauze, B. & Chebotarov, Іе. & Chebotarov, V. (2020). Comparative studies of national business cultures in the countries of Central and Eastern Europe: the basics for Improving International entrepreneurship in Poland and Ukraine. Comparative Economic Research. Central and Eastern Europe. Vol. 23, 1, 7 -18. http://dx.doi.org/10.18778/1508 -2008.23.01.

Hofstede, G. (1983). Culture and management development. Geneva: International Labour Office, Management Development Branch, Paper MAN, DEV/28.

Hofstede, G. (1993). Ciltural constraints in management theories. Academy of Management Executive. Vol. 7, 1, 81 -94.

Trompenaars, F. (1993). Riding the waves of culture: Understanding cultural diversity in business. London: Economist Books, 208.

Hampden -Turner, С. & Trompenaars, F. (1995). The seven cultures of capitalism: Value systems for creating wealth in the United States, Britain, Japan, German, France, Sweden and the Netherlands. London : Little, Brown Book Group, 416.

Deresky, H. (2000). International Management: Management Across Borders and Cultures, 3rd ed., Prentice Hall, Upper Saddle River, NJ, 614.

Ronen, S. (1986). Comparative and Multinational Management. N.Y.: John Wiley&Sons, 656.

Hickson, D. (ed.) (1993). Management in Western Europe: Society, culture and organization in twelve nations. Berlin : de Gruyter, 288.

Lewis, R. (2008). Cross Cultural Communication: A Visual Approach, Transcreen Publications, 287.

Lewis, R.D. (1999). When Cultures Collide: Managing successfully across cultures, 3nd ed, Nicholas Brealey Publishing, 336.

Hall Edward, T. (1973). The Silent Language. Anchor Books, Reissue edition, 217 .

Victor, David A. (1992). International Business Communication. New York : HarperCollins, 280.

Inkeles, A. & Levinson, D. (2008). National character: the study of modal personality and sociocultural systems. Foundations of cross cultural management. Vol. 2. Los Angeles : SAGE, 40 -80.

Rapaille, C. (2004). 7 Secrets of Marketing in a Multi -Cultural World, 2nd ed, Tuxedo Production, 318.

Rapaille, C. (2007). The Culture Code, Broadway Books, 213.

Steenkamp, J. -B.E.M. & Ter Hofstede, F. & Wedel, M. (1999). A cross -national investigation intothe individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, Vol. 63 , 2, 55 -69.

Pollay, R.W. (1983). Measuring the cultural values manifest in advertising, in Leigh, J.H. & Martin, C.R. Jr (Eds). Current Issues and Research in Advertising. Graduate School of Business, Division of Research, University of Michigan, Ann Arbor, MI, 72 -92.

Hofstede Insights. URL: https://hi.hofstede -insights.com/national -culture. (Аccess date: January 10, 2020).




DOI: https://doi.org/10.32620/cher.2020.1.03

Refbacks

  • There are currently no refbacks.