Model for integrating virtual reality system into the architecture of electronic commerce platforms to increase sales conversion

Abstract

The subject matter of this article is the adaptive generation and personalization of multimedia content in mobile information systems operating under limited computing resources and intermittent connectivity constraints. Particular attention is paid to crew information support systems and onboard in-flight entertainment systems, where autonomy of operation, minimization of power consumption, and protection of flight data privacy are critical requirements. This study aims to develop a comprehensive method for adaptive content generation that seamlessly combines the global knowledge of large-scale neural models with local personalization and real-time contextual adaptation to enhance the information relevance and energy efficiency of autonomous mobile devices. The tasks to be solved are as follows: (1) to analyze existing approaches to automatic content generation and identify their architectural limitations in specific mobile environments; (2) to develop a formal stochastic model of the system, including a global level of knowledge generalization, a local level of personalization, and a level of contextual adaptation; (3) to justify the choice of methods for structural optimization of deep neural networks (specifically knowledge distillation and quantization) to ensure offline operation; (4) to develop a method of adaptive generation based on personalized federated learning and contextual optimization algorithms; and (5) to implement an experimental model of the system and verify its effectiveness on open text datasets simulating query processing under limited context conditions. The methods used are as follows: Deep Learning methods for building compact generative transformer models such as DistilGPT; Federated Learning methods for decentralized updating of model weight coefficients without transferring raw data to a server; Reinforcement Learning methods, specifically contextual multi-armed bandit algorithms, for dynamic adaptation of the generation strategy to the current flight phase or user behavior; and neural network compression methods to reduce computational load. The following results were obtained. A method of adaptive generation has been developed and software-implemented, integrating personalized federated learning with a contextual optimization mechanism. During the experimental studies conducted on text datasets simulating technical documentation and crew queries, it was established that the use of the proposed approach increases the BLEU metric’s content generation quality by 38% compared to the baseline centralized model. Optimization of the neural network architecture resulted in a reduction in response latency by 34% and a decrease in power consumption of the mobile device by 10%–15%, which is a critical indicator for autonomous onboard systems. A high level of data privacy protection (privacy loss ε < 1) was confirmed when using differential privacy mechanisms. Conclusions. The proposed method solves the scientific and applied problem of deploying intelligent generative services in closed ecosystems with high privacy and autonomy requirements, such as aviation mobile applications. The integration of federated learning with local adaptation creates conditions for the autonomous self-learning of the system without the need for constant access to cloud computing resources. The scientific novelty of the results obtained is as follows: for the first time, the method of adaptive content generation is formalized as a unified stochastic system with contextual self-adaptation, which dynamically optimizes the generation strategy through a generalized loss function that considers quality, personalization, and the contextual response of the environment, unlike existing disparate solutions.